Our next episode of the Grit Brokerage podcast is now live. In this episode, Grit Brokerage interviews the Head of Digital at Omorpho, Brandon Burroughs, about the decision and process of upgrading from .fit to .com. We get into the Nitty Gritty of why and how they did it. We discover what Omorpho means and why they chose that name, discuss some of the pain points of using .fit and why a domain upgrade became necessary, and the negotiation behind acquiring the .com.
Enjoy!